First, support your local independently owned music and book stores. Large companies with mass purchases dictate public taste through virtue of marketing to the masses.
Moms and Pops stores will carry content you will rarely find elsewhere; they deserve our support, and our society needs them like brains need neurons.
My local store lies just out of cheap taxi fare distance but if you come to Orlando visit East West Records. (Yes, nieces, uncle dino still calls all music formats records) where owner Hannah has most amazing breadth of musical knowledge. Plus the shop always supports different charities throughout the year.
If you find you must shop at Amazon, first sign up to downlaod support tool for Jamie Oliver's Food Revolution, a really brilliant endeavour, to promote good nutritional habits for our children. This puts a little icon thingy on your menu bar. Then when googling for products, results show retailers that contribute part of the purchase price to the charity. This partially provides Amazon good karma to offset the bad of harsh sweatshop conditions at packaging centres and hostility towards unions.
Shameless self promotion: after doing that, please click on Johnny Cash button at top right of my sidebar to make any Amazon purchases. Made $37.52 in 5 years of blogging.
Big Time, baby!
http://poweredby.globalmojo.com/jamieoliversfoodfoundation/#signin
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