2 brothers, both nicknamed Jake, started selling screen printed t-shirts out of a used van after college graduation.
Quite by accident, they discovered people drawn to t-shirts with positive messages, like "Life Is Good."
Profiled in Fortune magazine, they said:
John: Most of us want to smile, laugh, help other people, and be grateful for what we have. People who face great adversity gain clarity about what’s important in life. Optimism helps us persevere. Life isn’t easy. But life is good.
Blur the line between work and play.
We spend a lot of waking hours at work, so inject fun, laughter, and energy into the workday. At company meetings our employees play live music, or we might go snow tubing on a mountain. There’s real information shared at the meetings, then afterward we cut loose.
Failures are how you learn, adjust, and stay nimble. http://fortune.com/2014/05/01/life-is-good-in-the-t-shirt-business/ (Emphasis added because have lost this Pollyanna attitude, especially in current circumstance.)