Thursday, October 21, 2010

Evils of Coca-Cola: Branding children, killing union organizers

[The pushing of soft drinks in schools was part of a deliberate strategy on the part of Coke and also Pepsi and other soft drink companies in the 1990s when they were facing an increasingly saturated market and schools became an attractive place for them to not only sell more soft drinks but to brand kids early. That's why Coca-Cola's former marketing director admitted to me that it was really part of their marketing strategy to get kids to choose one brand or the other early on in life and they did that through these exclusive pouring rights contracts where they would give the schools a bit of money up front and the schools would promise to serve Coke and only Coke or Pepsi and only Pepsi in the hallways and cafeterias.] emphasis added

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