Mark Zuckerberg: Hoodie most conventional thing in his biz

Fascinating account of rise and rise of Facebook fortunes.


[Zuckerberg’s true skill has always been a facility for hacking. That’s a foundational verb at Facebook, to hack. In its offering prospectus, Facebook repeatedly describes its corporate culture as “the hacker way”; on its new campus, a 57-acre office park abutting San Francisco Bay in Menlo Park, Calif., there’s a building with a big sign that reads “The Hacker Company.” Those slogans don’t mean Facebook is teaming up with Anonymous or breaking into NORAD. They’re talking about achieving a goal in an unconventional way.]
http://www.businessweek.com/articles/2012-05-17/how-mark-zuckerberg-hacked-the-valley