Saturday, September 15, 2012

Beer Drinkers & Obama Voters

[....Remarkably, every one of the 25 most densely brewed states voted for Obama in 2008. Those blue states account for 335 electoral votes - much more than the 270 needed for victory....

What's really important here is the type of beer voters are drinking....

Consider that craft-beer drinkers, according to demographic studies by the Nielsen Co. and others, are mainly white and male.

This is exactly the sector that's posing the biggest challenge for Obama in November. The latest polls show he trails GOP candidate Mitt Romney by a whopping 60 percent to 34 percent among white males. That's enough of a gap to overcome his lead among women and minorities in some swing states.

As it happens, though, eight of the nation's 10 swing states rank above the median number of breweries per square mile. Which is to say, the battleground is well lubricated.

It appears the Obama campaign is trying to trim the president's voter gap among white males by targeting craft-beer drinkers.]
http://www.philly.com/philly/food/20120913_Joe_Sixpack__Joe_Sixpack__Craft-beer_drinkers_to_decide_election.html#ixzz26NfaOH4l


No comments: