Friday, January 17, 2014

Microsoft Forgets Users, Shoots Self in Foot

Let me just add, it couldn't have happened to a better company. Miicrosoft for years has made trillions of dollars off captive markets, almost forcing original equipment muanufacturers to ship computers with Windows software. Now that alternatives have emerged, Microsoft almost forces peo ple to go to alternatives.

["Windows 8 is massively more complex [than its predecessors]," Ben Thompson, an independent analyst who covers technology from his Stratechery.com website, said in an interview. "It's mentally taxing to use, and a classic example of something borne of strategic need as opposed to an understanding of user needs."

Thompson's take on complexity, and Windows 8's place on the spectrum, started last week when he pondered why Google's Chrome OS, and the Chromebooks it spawned, had gained a small victory in the battle against still-dominant Windows-powered notebooks.

Although he acknowledged that Chromebooks' lower prices contributed to their rise, he also contended that simplicity played a part.

"The problem comes when you overshoot your customer's needs," Thompson wrote on Jan. 6 in a piece on his site. "In that case, it's not simply that the additional performance is not valued by your customers; rather, the bigger problem is that the additional complexity that necessarily accompanies said performance is actively harmful to your customer's user experience. Your product is not only becoming more expensive, but it's actually becoming worse from your customer's point-of-view."]

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