Friday, September 5, 2014

The Evil Empire Strikes Back, Uses the Satire Against Siri

Even though your intrepid reporter doesn't need, want, or care about "smart" phones--and frankly abhors the waste of resources and people who think they need and must have them--reviewing gives me one more thing to kvetch about.

[Microsoft is taking its ongoing offensive against iPhone’s voice assistant, Siri, into a somewhat higher realm of satire in a new video spot called “Let the Healing Begin” that's set to launch on YouTube next week.

The video spot is obviously timed to coincide with Apple’s big Tuesday event where one or, possibly, two bigger iPhones are expected to be launched.

The “Let the Healing Begin” spot features a small group therapy session with people seated in a circle talking about problems using Siri....

In a deep-dive review of the low-cost Lumia 635 smartphone for Computerworld, this reporter found Cortana to be one of the device's strongest features because of its ability to link maps and Web information to specific voice requests.]

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